Engaging Employees: The Five ‘C’ Pillars

  in Engaged Staff - September 19, 2017

How do you take a typical team, and populate it with fully engaged employees, who are proud ambassadors for your organisation?

Lets  explain the foundations of engaging employees, using strategies we’ve named the 5 C’s.

In any organization, there are bound to have a couple of employees that would be labelled as ‘Zombies’’. They head to the office, work at their station or desk and leave for home at the end of the day; leading a mundane work life. This is when employees are not productive at work and they become a liability instead of an asset to the company.

Employees are like school grades; it is easy to get an A in a test but it is hard to keep it. Clever companies constantly work on engaging employees in order to make them enthusiastic about going to work in the morning. People who are actively engaged will assist in the profitability and longevity of the company.

“The only way to do great work is to love what you do.”

– Steve Jobs

Here are the five C’s that are the foundation of clever employee engagement strategies:


When a company creates team activities, events or retreats for their employees, employees will realise that the company is not all about making profit or reaching their monthly sales target.

Employees will know that the company that they are working for are also interested in their well-being. By organizing team events, employees also get to bond with their colleague and get to know them better.


Get connected with employees by having regular performance review or surveys to make sure that they are satisfied with anything work related; workplace environment, colleagues or even their daily tasks.

When companies show that they welcome feedback and use the feedback provided, employees will feel comfortable in approaching their managers openly, and without prejudice.


Leaders actively train and guide their employees with positive coaching instead of simply reprimanding them.

By constantly striving to coach your team, employees will feel useful and would want to achieve or try harder the next time instead of feeling dismissed.


You should encourage employees to make their own contributions and sharing their own ideas. Employees want to know that their suggestions are as equally as important as management, and that their contributions can play a significant part in making the company successful.  It’s that old adage, ‘no idea is ever a stupid idea’.

So do not shun away ideas that you feel do not fit, instead you should explain and justify. When ideas are dismissed without explanation, employees tend to be fearful of contributing in the future, as they are afraid of being rejected once again.

“When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.”

– Simon Sinek


Do not forget to praise and congratulate employees who have done something excellent; be it at work or home. Praising them in front of their co-workers is also a big confidence boost to those on the receiving end of your compliments.

By doing so, employees will feel that they are being noticed and their presence in the company is needed.

In summary

Engaging employees makes a real difference in modern organisations. It should be one of the priorities in the company as employees are the backbone of the company and they are the ones that help the company to succeed.

Leaders and managers should try and make an on-going effort in staying connected with, and engaging employees for the company to achieve greatness year after year.

The 5 ‘C’ pillars, once again, are;

  • Create
  • Connect
  • Coach
  • Contribute
  • Congratulate

Be following these five simple steps to employee engagement, you are setting your organisation on a path of improved employee relations and general workplace happiness. You could also get tips on how to find happiness at work to help with your employee engagement.

Written by Heryati R

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