Involve Your Employees,” Says Google
As planning initiatives focus on strategies that will prepare companies to return to growth, leaders are looking for new ways to engage critical talent who execute key business priorities. The reason? Research by CLC Genesee, the HR consulting and employee survey division of The Corporate Executive Board (CEB), shows that companies with highly engaged employees demonstrate a 3-year revenue growth of 20.1%, compared to the 8.9% their industry peers will average. They also establish a 3-year EBITDA growth that is three times higher than their industry peers. What’s more, CLC Genesee research shows that shifting an individual employee from low engagement to high engagement can increase discretionary effort level by 60%, improve employee performance by up to 20%, and significantly reduce recruitment costs.
To achieve high levels of employee engagement, you need to first understand what they are thinking. One way to do this is to collect employee feedback through regular employee surveys. However, successful companies don’t just rely on surveys as an event, but also steadily maintain communications and actions throughout the year to continually involve employees in driving positive change. One progressive and admired company leading the way is Google.
Google firmly believes that feedback and discussion are an important part of doing business, and finds avenues for “Googlers” (as Google employees are called) to not just raise problems but help solve them. Google’s annual survey is critical in gathering employee feedback on what is working well and what can be improved.