Why Employee Engagement is Essential for Marketing

Engagement” is one of the most oft-used buzzwords in marketing today, and with good reason. It represents some of the primary objectives for marketers in a crowded digital space: capturing attention, triggering actions, influencing mindsets.

But in many cases, there is a lopsided focus on engaging online audiences at the expense of an organization’s own employees.

Engaged employees can evangelize and generate goodwill for brands and agencies with a level of genuineness that few campaigns can match. And when team members are happily immersed in their jobs, it boosts workplace morale and productivity – not to mention attracting quality talent.